This unit describes the skills and knowledge required to monetise digital engagement through focus on customer engagement, content relevance and real-time digital payment systems.

It applies to individuals working in a variety of marketing and communications occupational roles who have responsibility for working with clients (both internal and external) on improving income streams from their digital strategies.

No licensing, legislative or certification requirements apply to this unit at the time of publication.

You may want to include more information here about the target group and the purpose of the assessments (eg formative, summative, recognition)

List each assessment task's title, type (eg project, observation/demonstration, essay, assingnment, checklist) and due date here

Assessment task 1: [title]      Due date:

(add new lines for each of the assessment tasks)

Copy and paste from the following data to produce each assessment task. Write these in plain English and spell out how, when and where the task is to be carried out, under what conditions, and what resources are needed. Include guidelines about how well the candidate has to perform a task for it to be judged satisfactory.

Copy and paste from the following performance criteria to create an observation checklist for each task. When you have finished writing your assessment tool every one of these must have been addressed, preferably several times in a variety of contexts. To ensure this occurs download the assessment matrix for the unit; enter each assessment task as a column header and place check marks against each performance criteria that task addresses.

Observation Checklist

Tasks to be observed according to workplace/college/TAFE policy and procedures, relevant legislation and Codes of Practice	Yes	No	Comments/feedback
Identify and evaluate the opportunities for paid, owned or earned customer engagement
Audit prior experience with channel monetary transactions, where applicable
Identify existing barriers to streamlined transactions for digital users
Prepare key observable and measurable criterion for successful channel monetisation, in line with organisational strategies
Recognise and incorporate financial service requirements within current legislation, regulation and organisational policy
Assess digital processes for reliability and customer trust
Define the features and digital applications required to enable transactions
Specify authentication and security requirements to secure transactions, in accordance with organisational policies and procedures
Model the digital customer engagement to select points-of-sale and closure in line with organisational strategies
Negotiate with financial institutions to establish effective processing parameters in line with task requirements and organisational strategies
Evaluate and select payment processing tools and technologies
Identify and evaluate reliability of systems for the collection and analysis of transaction data
Ensure tools, technologies and applications are tested and activated within identified performance parameters
Conduct review of performance with a financial analytics service in accordance with organisational strategies
Track transaction metrics using suitable technologies
Monitor and identify gaps in performance against requirements and adjust as necessary
Evaluate and report on monetisation effectiveness to relevant personnel in appropriate format

Assessment Cover Sheet

BSBMKG536 - Develop strategies to monetise digital engagement

Assessment task 1: [title]

Student name:

Student ID:

I declare that the assessment tasks submitted for this unit are my own work.

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Result: Competent Not yet competent

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Assessment Record Sheet

BSBMKG536 - Develop strategies to monetise digital engagement

Student name:

Student ID:

Assessment task 1: [title] Result: Competent Not yet competent

(add lines for each task)

Feedback to student:

 

 

 

 

 

 

 

 

Overall assessment result: Competent Not yet competent

Assessor name:

Signature:

Date:

Student signature:

Date: